The next most common question I hear is "I haven't got time." Nonsense. Organised correctly with non-chargeable junior staff doing research legwork, you can have a post ready to roll in 20 minutes. You don't have to post every day though there may be occasions where you'd prefer to make additional updates.
But what if your site attracted an additional client per month and an additional amount of fee work from on existing client per month. Would that be worth your while? Or is that an exaggeration of the likely effectiveness of your site? Given what many say is virtually no traffic and little value on offer, anything coming through the door as a result of your website has got to be a bonus.
What if the posting sparked a conversation with a client that added to the store of your existing market knowledge? Wouldn't you want to know about that? Wouldn't you want to have that information tucked away for future reference.
At the end of the day, accountants are the archetypal knowledge workers. Legislation changes regularly. Bureaucracy seems to be never ending. You have to keep up to date or you die. So what's wrong with keeping up to date in a positive manner? One that has the potential to add considerable value to your practice both internally and externally?