In previous posts, I've talked about the dichotomy between services and software inside Microsoft's business model. This (Wednesady) evening, Robert Scoble has pretty well confirmed what I was thinking - at least about witnessing a tipping point:
"Yesterday will be remembered not because of what we announced. But because of the direction were now headed in. Microsoft is no longer an applications company. It is a services company. Dont get caught up in the badly-pulled-off demos yesterday."
What I hesitated in declaring outright is the announcement validates the software service delivery model and tacit acceptance of the value delivered by 'free' software. This changes the way professionals will interact with clients. It is profound, it is deep. It leaves huge questions for those that have already invested in desktop applications, server infrastructures and the support paraphernalia that goes with it.
How does Microsoft plan on explaining its position to the developer community? No idea. Equally worrying is Scoble's complete ignorance of problems in the transportation and logistics supply chain. That's because he's a dreamer and not a realist.
He wants to stay at the 'geek' end of the business. He may also be an idealist. But in the real world, idealists don't tend to have a good track record in making a turn. He may be right about the direction from a pragmatic perspective, but the fallout could be horrednous. For everyone.
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