Car maker GM is in poo. It's coming towards the year end, they need to move metal quickly, they're in all sorts of union troubles and financially - well - they're in trouble there too. On the upside, they have one of the best corporate blog sites on the planet. But a recent post has set off a firestorm.
Dave Taylor believes GM's taking a defensive tone. But Dave's biggest criticism is lack of focus. This is an incredibly important topic and one I have discussed with readers on many occasions. I like for instance, the fact that Stuart Jones champions business in the Kendal area. He's on a tough wicket and knows it. But it doesn't stop him.
I'm of the view that if you have local expertise or even not so local but relevant to your clients, then talk about those issues. Be the trusted advisor.
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