Readers have asked me whether this site is bringing in any revenue. I reckon they're secretly trying to pick what's left of my brains to figure out whether the risks associated with using blog tools and the blog 'style' of communications is worth the effort.
Yes. Despite taking time out to go trolling up and down Spain and France to fetch furniture (that was an economic decision) - readers kept coming to the site. That's good news because in this environment, keeping content fresh is as important as the content itself. The fact that a 9-10 day gap didn't kill AccMan off is a comfort.
In terms of deals, I've been commissioned to create a bunch of material aimed at role-based individuals that need solutions to specific challenges. In addition, I've been asked to produce a complementary series of podcasts to go with the material. I didn't 'sell' that service - it sold itself. The overall deal value runs into five figures (without the .00 on the end wise guys).
One of my long standing clients is extending the range of content I help produce for use across multiple markets and in multiple geographies. We are toying with the idea of turning some of this into 'bloggaable' material that can be used globally as an adjunct to their main site activities and may extend to multiple languages.
Another client has commissioned a series of case studies (10) that seeks to inject 'real world' experience' instead of PR fluff. These cases range from household names like Sony to others I won't bother mentioning as they're either US or Europe specific.
Elsewhere, a number of practices raise questions over email or by phone (yes you can call me but please arrange in advance) that may lead to advisory services but which I happily answer free of charge. I don't 'sell' services in the conventional sense. Rather I try and enable folk to do it for themselves, explaining the ups and downs of doing this stuff.
Some people ask why I do so much for free. Dead easy. I can make a decent living through content creation and I'm not in this to be a mega-uber-blogerati though it would be nice to think there will come a day when I don't have to be at the keyboard at midnight.
Second, I really would like to see the smaller practice (which is my heritage) make a new and positve impact in the communities it serves. I believe we're at the cusp of something that's both exciting and disruptive. The time is right for the smaller practice, even with the difficulties of fee pressure, to become dynamic in ways that capitalise on the many years' industry specific experience built up but as yet untapped inside many many practices. This is completely different to the functionally led audit and tax approach.
Is it working for the firms who read this stuff? You're the best judges. But, as one example, my comments about Stuart Jones and his passion for business have apparently got Stuart thinking about how he expresses that passion. I won't take plaudits for that because at the end of the day, change is always an individual choice. I'd prefer to believe that what I say encourages others to think differently.
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