I received a rough translation of a case study from my friends at D2C the UK arm of Twinfield. Part of it says the decison maker listened to a spot on a radio station about the company and decided to look at it. Whassat???
At the time, the competition was Oracle???!!! As a hosted service. Can you believe that? Hey did Oracle forget about NetSuite?
When the case comes out, it will blow you away. It's really good.
So putting that into today's speak - a podcast case study could be a great idea.