I wonder if Neil knows just how loaded his question: "What's the reporting issue in your view?" really is. From my perspective. Those who read AccountingWEB may know I've acquired the reputation as the semi-resident Spreadsheet Rottweiller. Those that got John Stokdyk's email this week certainly know that!
I won't rehearse the arguments here except to say when a finance house overpays £135 million on a mortgage book because of spreadsheet error, then I rest my case - again.
Most software vendors have consistently let down their customers by failing to provide a proper reporting solution. They stop at recording the transaction. They're not lazy but reporting is difficult to code. But you already know that from the amount of time you waste building spreadsheets you pray are error free (Howlett - shut up - you promised not to do it and you're off.)
I believe Sage has missed huge opportunities to make a difference in its acquisition sprees. I also believe the choices available to OMB/SME businesses are abysmal. Hence the spreadsheet rules by default. While professionals are forced to use specialist, EXPENSIVE products like IRIS, Viztopia and the rest.
I make no secret of the fact that I believe the SaaS route offers real possibilities to change that dynamic by offering a genuine win-win-win. You'll be hearing more about this from a live customer - soon.
'Nuff said - feel free to discuss.